BRIGHT LITE polled their readers and collected insightful consumer data regarding their shopping choices earlier this year. They brought me on board to work with the writer to create a visually inclined report based on their data. The report, which released in February and went through a re-release in August, is geared at providing big-box brands a look into the preferences of the demographic (girls/ young adults 8-15) so that they can reach them in a more authentic way.

The writer, Sarah Radin, was based out of New York, so we communicated via email, facetime, and google docs commenting to nail the project down. After the copy was completed, I worked over a two week period to bring back my iteration of the report for feedback. From there, we went through many iteration rounds landing on an orange and coral color palette and a 72-page report.

01. Postcards mailed with the report

Stacks of the cards I created to accompany with each report

01. Report Interior Spread

A photo depicting an interior spread from the reporot

A few months after finishing the report design and creating postcards-like contact cards to be sent alongside the report, I was contacted to design a one page site design to match both the current Bright Lite website and the report itself. The page would only be accessible if you had the link, but would still live in the primary bright Lite site. This meant, it had to feel continuous yet exclusive/ different.

After supplying 6 website mockup concepts, we voted on a favorite amongst the Bright Lite team and finalized the winner. What I came up with was a reskinning of the current Bright Lite site look to showcase the color palette and imagery of the report. From there, I designed a simple layout with copy that was supplied to me and worked in a preview section to give viewers a quick taste of what they are requesting. The mockup and all assets were then sent to Bright Lite’s website developer, who built out the page. Below you can view the final result.

01. Back Cover Design

04. Website Report Previewer

This process was great because I got to work alongside a developer to really collaborate on getting this page up. It was a simple job and one that was completed in 3 days time (mockup took one day to completed and was supplied to developer that day, to then be live on the site two days later).

One of the things I love about doing web design is that each client has their site set up in a certain way and I get to navigate how to best serve them, or guide them through a new process. In Bright Lite’s case, it is so helpful to have a developer ready to build the design I create, because I can focus on the design while collaborating to ensure it is buildable.