Evexia Kafe
Packaging Design, Art Direction,
Creative Strategy
Role: Freelance Packaging Designer
01. Overall Role Description
02. Featured Creative
03. Project Notes
04. Rejected Concepts
Evexia Kafe approached me to redesign their bottle label to help them stand out on shelf. We worked closely together over the next few months to refine their packaging while keeping their hand drawn logo the focal point of the bottle. We also collaborated on the overall creative strategy of the brand.
Final Label Designs
A key requirement of the redesign was to keep the logo seal front and center. We developed countless custom gradients for the labels before landing on the final two shown above. The goal of using a gradient as the background was to lean into the “psychedelic” perception of mushrooms while elevating that perception and emphasizing the functional ingredients in the cold brew.
On-pack icons I created to communicate certain value props for the SKUs
Back of label icons I created to visualize the functional benefits of the various ingredients
Rejected Concepts from initial exploration
Example Activations shown during label design process
SKUs spotted on-shelf at Erewhon Pacific Palisades