Hello Bello State of Parenthood
01. Description of Responsibilities
02. Featured Creative
A Comprehensive Report on the State of Parenthood today.
Responsibilities: Report Design, Social Media Graphics,
Illustration (collaborative project with another designer)
Hello Bello surveyed parents to gather information on the state of parenthood today with the goal of creating a report on the findings. Our internal team worked alongside our creative agency to write and design the report in a tight timeline. I split the design of the 60+ page report with another designer from our agency and created the supporting social media graphics and emails.
Pages from the report
After exploring a handful of visual pathways, we landed on the chosen style and moved into report design. We created a design system and illustration library for the report so that we could build out the report findings in a rapid yet cohesive manner (the full report and accompanying graphics were written and designed in about two weeks). After working through the design itself, we collaborated with our strategy team to edit the report and ensure the data and findings were reflected in an accurate manner prior to launching the report.
Instagram in-feed posts & illustrations for the report
Instagram in-feed carousel
Instagram Story Graphics
A few of the story posts designed for the Hello Bello IG account posted during the report launch.
Instagram Story Screen Shot and Share Posts
A few of our interactive story posts where we asked our community to screenshot and respond/post on their own accounts.
Icons created for the report conclusion
