As part of a new product collaboration roll-out that is available in Walmart stores, Hello Bello partnered up with Play-Doh to create a potty training resource for parents called ‘The Potty Plan’. I was the lead designer on the project, where I focused on creating the program’s visual identity, as well as designing the various resources included in the program. After experimenting with a variety of visual directions, we landed on cheery, kid-focused branding that was rooted in our collaboration’s training pants color scheme. I created Play-Doh inspired mascots for our program that carried through our various touch-points, and we then collaborated with Inspira Studios to create a claymation animation of the characters to encourage children through their potty training journey. We also partnered with creative agency, Brains on Fire, to develop a matching website for the program where parents can find all the resources compiled in one place, and where children can interact with a variety of activities and games. Take a look at the website, linked here, to see the program’s branding come to life.